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Gender effective sales, marketing and customer management. It’s the hot topic with your investors, advisors, distribution partners and sellers.
Michael Gurian is the NYT bestselling author whose new book is -- Leadership and the Sexes: Using Gender Science to Create Success in Business, Amazon
page. The book release is August 15, 2008. Testimonials and quotes are already coming in…(see below)
Rich and Co. has a special relationship with the NYT bestselling author and The Gurian Institute Corporate Division (GICD) to offer sales leadership and client
service training and marketing campaigns to financial services, banking and credit firms.
Your brand can leverage the aggressive publicity and popular investor and advisor response to these ideas in the marketplace and among investors this late
Summer and Fall. You can stake a claim to be in the forefront and be a leader in gender sensitive sales and marketing and client relationship management and
communications.
Michael Gurian is the NYT bestselling author whose new book is -- Leadership and the Sexes: Using Gender Science to Create Success in Business, Amazon
page. The book release is August 15, 2008. Testimonials and quotes are already coming in…(see below)
Rich and Co. has a special relationship with the NYT bestselling author and The Gurian Institute Corporate Division (GICD) to offer sales leadership and client
service training and marketing campaigns to financial services, banking and credit firms.
Your brand can leverage the aggressive publicity and popular investor and advisor response to these ideas in the marketplace and among investors this late
Summer and Fall. You can stake a claim to be in the forefront and be a leader in gender sensitive sales and marketing and client relationship management and
communications.
Capture GenderLeadership© in Sales, Marketing and Client Service
Testimonials
"Finally, a scientific explanation of why men and women behave differently in the workplace,
and practical advice for leveraging these differences to improve business performance.
LEADERSHIP AND THE SEXES makes a sound case for redefining our notions of what it
takes to be successful executive…" — Yezdi Pavri, Managing Partner, Deloitte & Touche
"LEADERSHIP AND THE SEXES is an exciting new book by Michael Gurian and Barbara
Annis. It offers critical insight into the minefield of gender relationships in the workplace, and is
a tool I have been missing. Corporate America needs the knowledge this new book gives us. I
can’t wait to start implementing the authors’ ideas. — Pernille Lopez, President of IKEA North
America
"Much of what we have learned thus far about marketing to and leading men and women is based
on observing cultural influences. LEADERSHIP AND THE SEXES brings a scientific basis that
simply takes everyone's understanding to a whole new level. The opportunity this
understanding brings to be more effective is a competitive advantage both in and outside our
company." — Jim Weber, President and CEO, Brooks Sports
“LEADERSHIP AND THE SEXES offers powerful insights into the daunting and often
complex task of building Gender Intelligence inside an organization. I am sure it will be required
reading for any business striving for a competitive advantage" — Debbie McGrath, Chief
Executive Officer, HR.Com
"Finally, a scientific explanation of why men and women behave differently in the workplace,
and practical advice for leveraging these differences to improve business performance.
LEADERSHIP AND THE SEXES makes a sound case for redefining our notions of what it
takes to be successful executive…" — Yezdi Pavri, Managing Partner, Deloitte & Touche
"LEADERSHIP AND THE SEXES is an exciting new book by Michael Gurian and Barbara
Annis. It offers critical insight into the minefield of gender relationships in the workplace, and is
a tool I have been missing. Corporate America needs the knowledge this new book gives us. I
can’t wait to start implementing the authors’ ideas. — Pernille Lopez, President of IKEA North
America
"Much of what we have learned thus far about marketing to and leading men and women is based
on observing cultural influences. LEADERSHIP AND THE SEXES brings a scientific basis that
simply takes everyone's understanding to a whole new level. The opportunity this
understanding brings to be more effective is a competitive advantage both in and outside our
company." — Jim Weber, President and CEO, Brooks Sports
“LEADERSHIP AND THE SEXES offers powerful insights into the daunting and often
complex task of building Gender Intelligence inside an organization. I am sure it will be required
reading for any business striving for a competitive advantage" — Debbie McGrath, Chief
Executive Officer, HR.Com
Services and Offerings
• GenderLeadership© eLearning Training
Your team receives a practical, customized virtual learning course for advisors and financial services and banking sales and client services people.
They will come away with tools, techniques and resources for being more gender effective in meetings and in communications with prospects, clients
and co-workers. These sessions are packed with practical, everyday, proven strategies and techniques for dramatically increasing effectiveness on
the job – (and at home!) They will improve their effectiveness that day. All training is time-flexible and uses the latest eLearning technologies so your
team can access and interact with the material and you get regular, detailed reports -- also potential CE credits.
• GenderLeadership© Keynote Speeches
Michael Gurian and the Gurian Institute Corporate Division (GICD) staff are engaging and experienced presenters. Using their expert knowledge they
make the scientific information accessible and share proven ideas. Michael Gurian will capture your audience in a value-added approach that imparts
practical ideas and tips for being more effective – immediately in interacting, selling to and communicating with men and women about their finances,
retirement and investing.
• The GenderLeadership© Book – Leadership and the Sexes: Using Gender Science to Create Success in
Business
You will be among the first to make this book available. (Amazon) GICD are offering mass copies of Michael’s new book for your distribution internally
or externally. You have the opportunity to be, early on, associated with this highly relevant topic and share valuable scientific findings and business
information.
• GenderLeadership© Consulting
In customized engagements, GICD and Rich and Co. are partnering with financial services and banking firms to enhance the effectiveness of their
strategies and tactics in:
- Product Development
- Marketing Communications And Advertising
- Sales And Marketing
- Sales Management
- Customer Relationship Management
- Marketing Research
• GenderLeadership© eLearning Training
Your team receives a practical, customized virtual learning course for advisors and financial services and banking sales and client services people.
They will come away with tools, techniques and resources for being more gender effective in meetings and in communications with prospects, clients
and co-workers. These sessions are packed with practical, everyday, proven strategies and techniques for dramatically increasing effectiveness on
the job – (and at home!) They will improve their effectiveness that day. All training is time-flexible and uses the latest eLearning technologies so your
team can access and interact with the material and you get regular, detailed reports -- also potential CE credits.
• GenderLeadership© Keynote Speeches
Michael Gurian and the Gurian Institute Corporate Division (GICD) staff are engaging and experienced presenters. Using their expert knowledge they
make the scientific information accessible and share proven ideas. Michael Gurian will capture your audience in a value-added approach that imparts
practical ideas and tips for being more effective – immediately in interacting, selling to and communicating with men and women about their finances,
retirement and investing.
• The GenderLeadership© Book – Leadership and the Sexes: Using Gender Science to Create Success in
Business
You will be among the first to make this book available. (Amazon) GICD are offering mass copies of Michael’s new book for your distribution internally
or externally. You have the opportunity to be, early on, associated with this highly relevant topic and share valuable scientific findings and business
information.
• GenderLeadership© Consulting
In customized engagements, GICD and Rich and Co. are partnering with financial services and banking firms to enhance the effectiveness of their
strategies and tactics in:
- Product Development
- Marketing Communications And Advertising
- Sales And Marketing
- Sales Management
- Customer Relationship Management
- Marketing Research
Learn more by contacting us or visiting the The Gurian Institute Corporate Division marketing microsite. You will want to take advantage of the publicity and excitement that will
be generated by the book release tour and the publisher’s media campaign – let's talk soon.
You do not want to wait until your competitors start using this material. You want to move first to make this a differentiator for your
offerings, company and marketing.
be generated by the book release tour and the publisher’s media campaign – let's talk soon.
You do not want to wait until your competitors start using this material. You want to move first to make this a differentiator for your
offerings, company and marketing.
| Take Digital GenderLeadership© Using the latest gender brain science, GICD helps you build strategies for capturing attention, web prominence, email campaigns and technology. |
Michael Gurian....
the Gurian Institute, which conducts research, launches pilot programs, and trains professionals. As a social
philosopher, he has pioneered efforts to bring neuro-biology and brain research into homes, schools,
corporations, and public policy. As author of LEADERSHIP AND THE SEXES (August 2008) NURTURE THE
NATURE (May 2007), THE MINDS OF BOYS (September 2005), THE WONDER OF BOYS, BOYS AND GIRLS
LEARN DIFFERENTLY! and THE WONDER OF GIRLS, he lectures internationally. His work has been
featured in the New York Times, the Washington Post, the Wall Street Journal, USA Today, Time, Newsweek,
People, Reader's Digest, Business Week, and the Today Show, Good Morning America, CNN, PBS and
National Public Radio.
the Gurian Institute, which conducts research, launches pilot programs, and trains professionals. As a social
philosopher, he has pioneered efforts to bring neuro-biology and brain research into homes, schools,
corporations, and public policy. As author of LEADERSHIP AND THE SEXES (August 2008) NURTURE THE
NATURE (May 2007), THE MINDS OF BOYS (September 2005), THE WONDER OF BOYS, BOYS AND GIRLS
LEARN DIFFERENTLY! and THE WONDER OF GIRLS, he lectures internationally. His work has been
featured in the New York Times, the Washington Post, the Wall Street Journal, USA Today, Time, Newsweek,
People, Reader's Digest, Business Week, and the Today Show, Good Morning America, CNN, PBS and
National Public Radio.
| Take Leadership GenderLeadership© |
Rich and Co.
Growth
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312-841-1149
elmer.rich@richandco.com
222 East Chestnut Chicago,
IL 60611
elmer.rich@richandco.com
222 East Chestnut Chicago,
IL 60611